The revolutionary virtual platform was developed to accommodate everyone who wishes to explore the full range of Uttern boats including the C70 Weekender, a best-in-class model with uncompromising value.
Show ‘attendees’ have the ability to board and tour any Uttern vessel in a similar fashion as a classic boat show. Each model has its own virtual tour inside the boat, showcasing key features and equipment along with a 360-degree exterior walkaround, specification sheet, photo and video gallery, and price list. Participants can also configure their boat with popular packages or user-specific options or locate a local dealer to view the boat in-person.
Downloadable brochures are available at a click for each model, and dealers will be available by email during the boat show, from March 11th through March 20th.
Brunswick Boat Group Venture Group President, Benoit Verley says : “The online boat show lets us bring our boats into our customers’ homes. Originally, the virtual boat show was developed to align with COVID restrictions. But with 23% of all automotive (and boat) consumers wishing to complete some or all of the buying process online, and even more so for younger shoppers, it makes great sense to continue providing this venue to explore Uttern’s excellent lineup.”
Unlike an in-person, classic boat show, the Uttern Virtual Boat Show lounge will be open 24 hours a day, serving especially the 35% of younger shoppers who prefer transacting online and those with less traditional work schedules. It’s anticipated that the online venue will establish an essential link between Uttern products, the dealer network, and the consumers who own and love the boats Uttern builds(1).
For more information on the Virtual Boat Show and to obtain high-resolution images, please contact: aline.hubot@brunswick.com
Join us at the Uttern virtual boat show: virtualshow.uttern.com
- Source: Deloitte, 2022. Global Automotive Consumer Study: Tracking industry changes.
